Discuss the concept of key account management
What is Key Account Management? Key account management (KAM) characterizes the full connection between your business and the clients you are offering to. It depicts the individual methodology of sales reps to their clients to make long never-ending business relationship. • Better Use of Sales Resources • Improved Opportunities for Growth • Stronger Account Control • Increased Customer Satisfaction Advantages to Businesses from Key Account Management Understand clients better Build better associations with clients Increase consumer loyalty Increase long-term customer value Gain upper hand in the commercial center Understand clients better Understanding clients is the key to giving them great assistance. To give great client care you should convey what you guarantee. Yet, incredible client care includes becoming acquainted with your clients so well that you can foresee their requirements and surpass their assumptions. Build